PROFESSIONAL OVERVIEW
Full resume available upon request
Jun 2023 - Present
CO-OWNER, MANAGING DIRECTOR @ HAWK VAN LINES
Launched in August 2022 with a passion for offering group transportation and honest, friendly customer service that can’t be beat, Hawk Vans is a female-run small business with Service-Disabled Veteran-Owned Business (SDVOB) status.
Feb 2024 - Feb 2025
COMMUNICATIONS & PR CONTRACTOR @ BLOOM COMMUNICATIONS
Bloom is a marketing and communications agency focused on nonprofits and companies with strong CSR programs. As a short-term contractor, I supported the Goodwill Central Texas account as the PR lead.
Jun. 2015 - Feb. 2017
COMMUNICATIONS, MARKETING & PR MANAGER @ MARATHON KIDS
One of the only preventive childhood health organizations of its kind in the country; Marathon Kids supports youth through a focus on exercise and a partnership with Nike.
January 2013 - June 2014
SENIOR ACCOUNT EXEC./ACCOUNT EXEC. @ WEBER SHANDWICK
As one of the world's award-winning and leading global PR agencies, Weber Shandwick serves clients in every major sector, many of which are Fortune 500.
AE: Jan. 2013-Nov. 2013
SAE: Nov. 2014-Jun. 2014
Jun. 2011 - Aug. 2013
TEACHER AND COACH @ TEACH FOR AMERICA
Served in highly selective national service corps to teach in San Antonio Independent School District. Recipient of the 2013 Texas High School Lacrosse – San Antonio “Person of the Year” Award.
Jun 2020 - Jun 2023
MARKETING & COMMUNICATIONS DIRECTOR @ SENTE MORTGAGE
Sente Mortgage is a purpose-driven independent mortgage banking company headquartered in Austin, TX.
Mar 2019 - Jun 2020
CO-FOUNDER, PARTNER @ HEERWALD PROPERTY GROUP
Heerwald Property Group, LLC is a family-run real estate investment business with a portfolio of rentals, rehabbed properties, and passive investments with the goal of providing stable, fair, well-maintained housing.
Feb 2017 - Mar 2019
MARKETING & COMMUNICATIONS DIRECTOR @ AUSTIN PETS ALIVE!
Austin Pets Alive! (APA!) is the innovative advocacy organization and shelter that helped Austin become the largest and most influential No-Kill city in the country. Transitioned to dual-role of Marcom Director of both APA! and American Pets Alive!, the educational and outreach arm.
Jun 2015 - Feb 2017
COMMUNICATIONS, MARKETING & PR MANAGER @ MARATHON KIDS
One of the only preventive childhood health organizations of its kind in the country; Marathon Kids supports youth through a focus on exercise and a partnership with Nike.
Jan 2013 - Jun 2014
SENIOR ACCOUNT EXEC./ACCOUNT EXEC. @ WEBER SHANDWICK
As one of the world's award-winning and leading global PR agencies, Weber Shandwick serves clients in every major sector, many of which are Fortune 500.
AE: Jan 2013-Nov 2013
SAE: Nov 2014-Jun 2014
Jun 2011 - Aug 2013
TEACHER AND COACH @ TEACH FOR AMERICA
Served in highly selective national service corps to teach in San Antonio Independent School District. Recipient of the 2013 Texas High School Lacrosse – San Antonio “Person of the Year” Award.
EDUCATION
Completed: Dec 2021
Graduated: May 2022
COLUMBIA UNIVERSITY (NEW YORK CITY, NY)
Master of Science in Strategic Communication through the Executive program.
Capstone project in final term for live client, Dave's Killer Bread, focused on leveraging the brand's CSR purpose (Second Chance Employment) to promote brand awareness and equity. Research-based strategies and recommendations relied on the following methodologies: in-depth interviews with consumers and KOLs, focus group, national survey of 300 consumers, brand health analysis, and desk research.
Graduated May 2011
WELLESLEY COLLEGE (WELLESLEY, MA)
Bachelor of Arts double-major in Political Science and Spanish.
Activities included: Varsity Lacrosse (Team Captain and 2011 MVP Award Recipient); Beebe House President (2011), Resident Assistant; study abroad in Buenos Aires; Let’s Get Ready! Tutor
COMMUNITY INVOLVEMENT
Apr 2023 - Present
MARCOM BOARD MEMBER
Texas Farmers Market
Oct 2019 - Present
MARCOM BOARD MEMBER
Kapadia Education Foundation
May 2013 - Mar 2016
LACROSSE GOALIE COACH AND DISTRICT CONSULTANT
Dripping Springs ISD and San Antonio ISD
Jan 2009 - Jan 2011
SECRETARY OF THE BOARD OF DIRECTORS
Girls Education Mission
POST-GRAD INTERNSHIPS
Conducted during summer, spring, and winter breaks during while teaching
2013
SOCIAL MEDIA ANALYTICS CONSULTANT
PulsePoint Group (now IFC Next)
2013
NEWS & MORNING EDITION INTERN
KUT News